SFLB: Campaign for summer lounge in Sihlcity realized
From June 7 to July 28, visitors to Sihlcity can expect a summer lounge with a sandy beach, public viewing of the European Championship, a barbecue and much more. SFLB is promoting the lounge with radio spots.
Everything is there to really enjoy the beautiful days, the agency said in a statement. And that's exactly what you should do, after all, the Zurich summer is usually already over as soon as it starts. The radio spots promoting the lounge make this unmistakably clear. The summer feeling lasts a little longer with the subject, which is used at the POS, online and as a flyer.
> Spot 1
> Spot 2
> Spot 3
> Spot 4
Responsible at Sihlcity: Philipp Schoch (Center Manager), Mara Bonorand (Marketing and Communications). Responsible at Spillmann/Felser/Leo Burnett: Pablo Schencke, Johannes Raggio, Laura Grümann, Anna Leudolph (creation), Isabelle Meier, Nadine Stüssi (consulting) Jingle Jungle (production radio), Jonas Grümann, Benjamin Schwager (production image).
