Basel West: New campaign created for Viscom

Viscom has launched a campaign in cooperation with Swiss Post to strengthen Switzerland's graphic arts industry. The Basel West agency won the pitch with a series of advertisements and posters showing the industry from its successful side.

Twelve subjects refer to the high print runs of various printed matter, as Basel West writes in a statement. Most Swiss daily newspapers are taking part in the campaign and publishing the advertisements, which are available in various sizes and also as fountain pens.

> To the subjects (PDF)

Responsible at the Swiss Association for Visual Communication Viscom, Bern: Thomas Gsponer (Director), Beat Kneubühler (Communications), Marco Imboden (Swiss Post). Responsible at Basel West Corporate Communications: Albin Kirchhofer (consulting), Markus Siegenthaler (text), Stefan Wengenroth (layout).


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