Basel West: New campaign created for Viscom
Viscom has launched a campaign in cooperation with Swiss Post to strengthen Switzerland's graphic arts industry. The Basel West agency won the pitch with a series of advertisements and posters showing the industry from its successful side.
Twelve subjects refer to the high print runs of various printed matter, as Basel West writes in a statement. Most Swiss daily newspapers participate in the campaign and publish the advertisements, which are available in various sizes and also as fountain pens.
Responsible at the Swiss Association for Visual Communication Viscom, Bern: Thomas Gsponer (Director), Beat Kneubühler (Communications), Marco Imboden (Die Post). Responsible at Basel West Corporate Communications: Albin Kirchhofer (consulting), Markus Siegenthaler (text), Stefan Wengenroth (layout).
