SFLB: Only the best goes into the tea bag
The new SFLB campaign stands for special Twinings tea enjoyment. This is demonstrated by three different subjects that show the tea bag in its "familiar surroundings".
Twinings stands for the finest tea enjoyment. The traditional English company has been using the best tea leaves, herbs and ingredients for over 300 years. This is also communicated in a series of new subjects developed by Spillmann/Felser/Leo Burnett and integrated into the tea landscape world of the existing TV commercial. The campaign will be used in advertisements, samplings and other media.
Responsible at Twinings: Christof Stulz (Marketing Manager), Angelika Leemann (Brand Manager Twinings), Michèle Ernst (Area Manager Austria). Responsible at SFLB: Matthias Fürst, Katja Wölfel, Pablo Schenke, Johannes Raggio (creation), Fiona Gottwald (consulting), Suzana Kovacevic (art buying), viennapaint (image processing).
