Erdmannpeisker for Smart: Ready for winter
Winter presents many challenges for drivers. That's why Smart aftersales, together with the Biel-based agency Erdmannpeisker, is calling on Smart drivers all over the world to come in time for a winter check.
The key visual shows a snowboarder being pulled by a Smart car on an icy slope. Warmer countries alternatively use a pure service motif. A bearded adventurer is seen shortly before the start of an extended photo safari.
The country representatives in Europe, Asia and North America can access the key visuals and a follow-up motif and use them to develop posters, advertisements, mailings, flyers and POS media on site.
Responsible at Daimler: Sarah König (Global Services & Parts Division). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Schmid (AD), Marco Nagel, Challenge (photos), Rainer Neusius (consulting).
