Euro RSCG Zurich knits new campaign for Bolero
The agency Euro RSCG Zurich has realized a new sujets for Bolero. On it, model Charlott Vordes holds the strings of style firmly in her hands.
For the Swiss magazine Bolero, fashion is culture, the agency writes in a statement. That is why the Bolero editorial team always presents the essence of fashion, beauty and design in a cultural context. After all, style is everything that artfully inspires. The new Bolero campaign was tailored on the basis of this product insight. In the various seasonal campaign motifs, model Charlott Cordes holds the threads of style firmly in her hand.
The campaign was photographed by Swiss fashion photographer Sven Bänziger. Josef Schäppi was the set builder. The first of the total of six subjects have been in use throughout Switzerland since the beginning of December.
Responsible at Bolero: Sithara Atasoy (Editor-in-Chief), Thomas Passen (Head of Marketing), Julia Tatje (Head of Advertising Magazines), Katja Bizjak (Product Manager). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Peter Schäfer (strategy), Axel Eckstein (CD), Suzanne Friedli, Inken Rohweder (AD), Ivan Madeo (concept/text), Laurie Morard (graphics), Caroline Ronzani, Nathalie Jakober(consulting). Josef Schäppi (set builder), Sven Bänziger (photography).
