Ruf Lanz for VBZ: Performance for the Zurich West tram realised

From 11 December 2011, Verkehrsbetriebe Zürich (VBZ) will be running the 4er-Tram on a new route - from Tiefenbrunnen station to Altstetten-Nord station. Ruf Lanz realised the launch campaign.

Since the summer holidays, VBZ has already been drawing attention to the Zurich West tram with various campaigns, the agency said in a statement. Now follows the launch campaign by Ruf Lanz. The advertisements, posters and driver backboards show how fast Zurich is growing in the west. And are intended to invite people to discover the new Zurich West tram.

Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications), Mirjam Oertli, Silvia da Silva, Elina Fleischmann (Project Management). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD) Marcel Schläfle (AD), Andreas Hornung (text), Florian Fleischmann (graphics), Kristina Burch, Doelkar Monkhar, Sebastian Durband (consulting). Photography & CGI: Pixelprinz, Linus Schneider.


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