VBZ has already been drawing attention to the Zurich West streetcar with various campaigns since the summer vacations, the agency said in a statement. Now the launch campaign by Ruf Lanz follows. The advertisements, posters and driver backboards show how fast Zurich is growing in the west. And are intended to invite people to discover the new Zurich West streetcar.
Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications), Mirjam Oertli, Silvia da Silva, Elina Fleischmann (Project Management). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD) Marcel Schläfle (AD), Andreas Hornung (text), Florian Fleischmann (graphics), Kristina Burch, Doelkar Monkhar, Sebastian Durband (consulting). Photography & CGI: Pixelprinz, Linus Schneider.