Wirz Corporate does PR for TCS
Wirz Corporate supports the Touring Club Switzerland in its communications. Among other things, the aim is to communicate the brand promise "Carefree on the road" to the outside world in a clear and credible way.
The focus is on proximity to the members, the expansion of the numerous assistance services and the TCS's contribution to road safety in Switzerland, as Wirz Corporate writes in a press release on Monday. In addition to communication at brand level, Wirz Corporate also supports TCS in communicating the individual service offerings, for example in the areas of assistance, insurance and legal protection.
For the past year, Wirz Corporate has repeatedly implemented various PR measures for TCS on a project basis, such as the recent press conference to present the new TCS helicopters and ambulances, which will further expand assistance services, especially in the area of medical passenger transportation.
Bruno Ehrler, Director General of TCS.
