Publicis: Slowmotion for the new Postfinance app
Publicis realized the campaign for the new Postfinance app. Two video ads show how quickly mobile payments can be made on the go.
Everyday events seem extremely slow in comparison, so the message goes. To stage the idea, Publicis used the film trick of playing two different speeds, super slow motion and normal speed, simultaneously in one image.
The campaign includes online streaming video ads as well as mobile ads and has been in operation since October 31.
Responsible at Publicis: Peter Rettinghausen (CD), Tom Kees, Denis Schwarz, Mohammed Klotz (AD), Tiago Dias (programming), Bojana Taraba (consulting). Production: Two Dog, Jonas Meier. Media Planning: Goldbach Interactive, Katrin Sprenger.
