SFLB: Fuschel mocken, Schliebhalter, Schwindösen
Only things that don't exist don't exist in Sihlcity. This is the message of the current advertisement that Spillmann/Felser/Leo Burnett designed for the city shopping center in Zurich.
The campaign includes posters, ads and radio spots. A competition is also running on Facebook in which consumers can invent their own products that do not exist.
Responsible at Sihlcity: Philipp Schoch (Center Manager), Mara Bonorand (Marketing and Communications). Responsible at SFLB: Peter Brönnimann (CD), Diana Rossi, Katja Wölfel, Johannes Raggio (text) Pablo Schenke, Katja Jost (AD), Isabelle Meier, Nadine Stüssi (consulting), Hastings (production radio).
Radio spot 1
Radio spot 2
Radio spot 3
