SFLB: Congratulations to the Woz
The Woz is celebrating its anniversary this week. And congratulates itself on its 30th birthday in an SFLB campaign.
Since 1981, the Woz she highlights aspects that do not appear in other newspapers and always criticizes injustices and inconsistencies. It is clear that after so much criticism, one no longer has very many friends, according to the agency. The Woz took this as an opportunity to congratulate itself on its birthday for once in the current anniversary edition, i.e. where the congratulatory advertisements are. Not out of self-absorption, but because no one else does it, as you can read further down in the ad: "After three decades of relentlessly critical journalism, you just have to congratulate yourself.
Responsible at the weekly newspaper: The collective of the Woz. Responsible at Spillmann/Felser/Leo Burnett: Thomas Schöb (text), Pablo Schencke (art direction), Peter Brönnimann (CD), Nino Zuberbühler (consulting).
