Basel West sends a franc for Bank CIC

Banque CIC Suisse offers a retirement savings account 3a with a constant above-average interest rate. The Basel West agency has now produced a mailing which is intended to generate interest in the current interest rate of 2.15 per cent with a single franc sticker.

A soft matt lamination is to give the advertising medium a unique feel. Advertisements in business and consumer magazines support the direct marketing campaign.

Responsible at Banque CIC Suisse, Basel: Sebastian Comment. Responsible at Basel West Corporate Communications: Albin Kirchhofer (consulting, concept), Thomas Aerni (layout).

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