Jung von Matt/Limmat helps small mountain village to fame
Three weeks ago, it was still quiet in the Graubünden mountain village of Obermutten. The settlement with only 80 inhabitants was hardly known. Today, over 50 million people around the globe have heard or read about Obermutten.
The media in more than 20 countries reported on the village. In South Korea, Obermutten even made it onto the main news program.
Everything began on Facebook with a newly launched page for the village. In a first video post on the page, the village president made an unusual promise: Anyone who clicks "like" will have their profile picture added to the official village bulletin board. It didn't take long and the village bulletin board was plastered with fans. To cope with the rush of fan requests, they moved to barn walls in the village. In the meantime, the community has grown to over 7,500 fans. At regular intervals, pictures are posted with the hung profile pictures of the new fans, who can find and tag themselves there.
Behind this sudden fame of the small mountain village is a campaign by Graubünden Ferien in collaboration with Jung von Matt/Limmat. With the campaign "Obermutten", Graubünden stages one of its pearls in an exemplary way for many mountain villages and makes clear: Graubünden has small and charming vacation resorts where a personal relationship with the guests still counts for something.
Responsible at Graubünden Ferien: Gaudenz Thoma (CEO), Gieri Spescha (Head of Corporate Communication), Mike Frei (Brand Management). Responsible at Jung von Matt/Limmat: Livio Dainese, Fernando Perez (CD), Samuel Christ, Alain Eicher (Text), Cyrill Hauser (Public Relations & Consulting) Maurus Zehnder (AD), Laura Grümann, Bettina Veith (Graphics), Erasmo Palomba (Art Buying), Jyri Pasanen (Camera).
