Goldbach Interactive makes Schwiizer Wuche known at McDonald's
McDonald's Schwiizer Wuche are conquering the restaurants with McRaclette, McZüri and McGrillschnägg. Goldbach Interactive implemented the online campaign for the three burgers with rich media banners, a landing page and a Facebook tab.
For six weeks, the Swiss Pracht burgers are alternately the stars in McDonald's restaurants. Rich media banners in German, French and Italian are designed to whet the appetite for McRaclette, McZüri and McGrillschnägg throughout Switzerland. The special feature of the banners is the "Grüezi generator", with which users can send their friends a "Grüezi" with a personal message in line with the campaign idea "Schwiizer Wuche - everything a bit more rural".
The display advertising media are rich media banners in which the user can directly enter the message, sender and addressee. The recipient then receives an e-mail with a link and can pick up the greeting text addressed to him on the Schwiizer Wuche landing page.
Goldbach Interactive designed and implemented the Grüezi Generator campaign. The online campaign accompanies the TV spots and print measures implemented by TWBA. OMD handled the media planning, Mediamind was responsible for the distribution of the banners.
