Valencia: promotion developed for Eve by Cardinal
In the latest promotion, which Valencia Kommunikation has developed for Eve by Cardinal, everything revolves around cozy movie nights with the best girlfriends.
Eve by Cardinal is intended to be the ideal companion in all moments that women enjoy together. In line with this, Valencia Kommunikation developed the promotion "Ladies DVD EVEning", which makes the women's evening together at home even more enjoyable with DVD vouchers. The Internet store cede.ch was won as a promotion partner.
To define the promotion mechanism, Valencia Kommunikation developed the corresponding visual and the appropriate promotion name, which were used on the packaging. Furthermore, various advertising materials for print, online and POS were designed. The Eve by Cardinal 4-packs with DVD vouchers from cede.ch worth CHF 5.- each are currently available in retail stores.
Responsible at Feldschlösschen Beverages: Juliana Furlan (Senior Brand Manager), Esin Celiksüngü (Junior Channel Manager), Christa Marberger (Junior Brand Manager), Valentina Pokrajcic (Brand Assistant). Responsible at Valencia Communication: Simone Pérez-Fluri (CD), Julia Jenny, Zoe Gunzenhauser (JAD), Sebastian Refardt (text), Emanuel Plüss, Benja Wernli (desktop), Melanie Nolte, Isabelle Bach (consulting).
