Vizner Borel: Motivated to collect aluminum for Igora
The Vizner Borel agency has developed a campaign for the Igora cooperative for aluminum recycling to motivate people to collect aluminum.
The Igora cooperative has been committed to recycling the valuable material aluminum for over 20 years, the agency writes in a press release. The fact that there is now hardly a Swiss household in which aluminum is not collected is testament to a success story in which Vizner Borel, as the Igora communications agency, has been involved for the past seven years. According to the agency, the aim is to build on this success - with ambitious goals: 100 percent aluminum recycling, 0 percent littering. The headline subjects, which are designed differently depending on the target group and topic, take on this task in an appealing and entertaining way.
The national campaign follows on from the wave of posters in the spring and includes six new subjects that can be seen on posters.
Responsible at Igora-Genossenschaft für Aluminium-Recycling: Markus Tavernier (Managing Director), Daniel Frischknecht (Marketing Manager). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Gian Maurizio (art direction), Nina Vetterli-Treml (text), Patricia Tschumi (consulting), Detail AG (production), Mediatonic (media).
