"M-Budget WG - Ferngesteuert" is the first cross-media and interactive reality format in Switzerland. Five flatmates will be competing for the title of "M-Budget flatmate" until mid-November. The focus is on the website Migros.ch/m-budget-wg. Joiz regularly publishes video content on the central campaign platform. In addition, the community can "remotely control" the WGs via the website. The users take over some of the control, help determine which tasks have to be solved and vote out a WG every week.
From 13 October, the WGs' achievements will be documented in six live shows on the interactive HD TV channel Joiz. M-Budget WG - Ferngesteuert" will be hosted by comedian Stefan Büsser. Online, social media and TV are thus brought together in an interactive reality format. "M-Budget WG - Ferngesteuert" is a production of the Zurich agency Jung von Matt/Limmat and the interactive HD TV channel Joiz on behalf of Migros.