Notch Interactive launches new Auto Zürich website
Just in time for the car autumn, the Zurich agency for online communication Notch Interactive launches the new web presence for "Auto Zürich". The new website is to convince with an elegant, emotional and contemporary design.
The website makes reference to the various high-tech materials from the automotive industry. The design concept and page structure have been completely reorganized with the aim of making the information relevant to visitors quickly findable and doing justice to the emotionally highly charged topic of "automobiles". The integration of social media channels (Facebook and Twitter) is intended to ensure that the new website also goes viral.
The new Django CMS, which feeds both the website and the content of the iPhone application, makes maintenance much easier. This eliminates the tedious creation of the same content for different devices. The CMS was configured in such a way that even tweets can be triggered directly from the CMS on the Twitter channel of Auto Zurich.
Responsible at Auto Zurich: Karl Bieri (President, overall responsibility), Simone Hutter
(Content Management). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Martin Pfeiffer (producing, conception), Jeff Gerber (creative direction), Marco Klein (art direction), Mathias Tanner (consulting), Dennys Hess, Mathias Lingenhel (screen design), Tobias Fuhlroth (technical direction), Jonas Huber (interface programming), Bastian Ballmann (application programming). Responsible at Xentran Communications: Ueli Wiederkehr (Technical implementation of the iPhone app).
