Pitch win: Spot Werbung develops campaign for Davos Klosters
The St. Moritz agency Spot Werbung has won the pitch for the winter campaign for the destination Davos Klosters. The campaign includes billboard and banner advertising, radio spots, a matching website and a social media campaign.
The winter launch of the destination and Davos Klosters Bergbahnen is drawing attention to the start of the season and the "ski pass free" offer. According to the press release, Spot Werbung is focusing on a target group-specific campaign that is being implemented using two different subjects. The younger Jakobshorn audience is to be addressed with a "trendy" subject and families and connoisseurs with a "classic" subject. The aim of the campaign is to address different target group segments by positioning the Parsenn and Jakobshorn mountains differently throughout the season. Through complementary actions that run during the campaign, brand fans are also involved.
