Affichage bundles business activities under one brand
In future, Affichage will combine all business activities in Switzerland under the new corporate brand APG/SGA. The new brand identity is planned for January 2012.
The previous umbrella brand Affichage Holding will no longer be used in brand management for operational activities in Switzerland. However, it will remain valid for the time being for the needs of the listed holding company. This was stated by the Geneva-based advertising company in a press release on Monday.
All of the advertising marketer's segment brands, which previously operated independently on the market, will also be affected by the bundling. Bercher Publicité will therefore become APG/SGA Airport, Paron will become APG/SGA Mega Poster and APG Montagne will become APG/SGA Mountain.
