Goldbach Interactive puts the bull on the leash for Postfinance
Goldbach Interactive has implemented a campaign for Postfinance E-Trading for the third time. The focus of the communication is online: The online advertising media serve as a template for the accompanying print campaign.
For Postfinance's order, Goldbach Interactive staged the bull, which stands for a bull market in the stock market world. The campaign uses the symbolic character of the animal, writes the agency in a statement: Thanks to Postfinance, the bull becomes a tame companion in the figurative sense, because with Postfinance, everyone has their e-trading firmly under control.
Goldbach Interactive is responsible for the concept, visuals and text of the campaign as well as for the implementation of the online part. The print campaign, i.e. flyers with response forms and advertisements, is being implemented by Inflagranti Werbeagentur BSW from Lyss.
