Erdmannpeisker: Three sujets realized for Rivella

Rivella is committed to sports with heart and soul, the agency writes in a statement. In addition, Rivella has maintained a partnership with associations such as Swissski, Swiss Olympic and Swiss Floorball for decades. It was therefore high time to develop a specific ad that could be placed in the context of these commitments, that would directly address the various sports and that would show the diversity of Rivella's activities, from cross-country skiing to skateboarding.

In addition to the sports ad, a cultural theme was also developed. Instead of showing athletes, this ad features dancing on the Rivella bottle, playing the alphorn, and rocking out, it continues. The same applies to the cultural highlights at which Rivella is present.

At the same time, a tourism motif was developed that is primarily aimed at visitors to Switzerland. Under the motto "Taste Rivella - our national soft drink", Erdmannpeisker developed a classic emblem that will be used as a poster at tourist hotspots, in advertisements and on postcards. And the matching stickers will adorn hotel refrigerators and travel suitcases in the future.

Responsible at Rivella: Cornelia Marending (Marketing Manager), Beatrix Grosso (Product Management). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Schmid (AD), Selina Helbling (consulting), Felix Schregenberger (litho), Felix Reidenbach (illustration tourism subject).