SFLB: Sihlcity turned into a fashion metropolis
The SFLB agency has created a campaign for Fashion Week in Sihlcity to show that Sihlcity is also one of the major fashion capitals.
Trendy fashion is usually shown in major cities such as New York or Paris. But from September 12 to 17, there is another place that is the capital of fashion: Sihlcity. During this period, the Zurich shopping center will be all about fashion. There will be fashion shows by various top labels, promotions in the individual stores, stylists for customers and much more. The fact that you have another fashion metropolis right under your nose is also the message of the advertising for the event. The campaign can be seen and heard on the radio, in advertisements and online advertising media.
> Radio spot 1
> Radio spot 2
Responsible at Sihlcity: Philipp Schoch (Center Manager), Mara Bonorand (Marketing and Communications). Responsible at SFLB: Pablo Schencke, Matthias Fürst, Johannes Raggio, Nemi Gajic (creation), Loriana Indelicato (online) Isabelle Meier, Nadine Stüssi (consulting), Hastings (radio production).
