Rod: Eve let 500 women rave
About two weeks ago was launched the new campaign of Eve by Cardinal, which celebrates typical moments that only women share among themselves. are celebrated. Now, on Friday evening, the Ladies Cinema Party took place.
The centerpiece of the campaign is a TV spot in which the basic idea "It's a Lady Thing" is apparently shown using men who accidentally take a sip of Eve. On Friday evening, Eve's Ladies Cinema Party took place at Zurich's Sihlcity. 500 tickets were raffled off via Facebook and given away within hours, according to a statement. Eve had a special surprise in store for the 500 ladies: In line with the campaign's central idea, an interactive cinema spot was shown in which the aforementioned dancer stripped down to his boxers after clapping loudly and shrieking twice.
