Swatch is inviting a select group of internationally renowned fashion journalists and bloggers to experience this music and fashion industry event live and document the feast for the eyes and ears in words and pictures, the company writes in a statement. In addition, Swatch is organizing two contests, offering music and fashion fans worldwide the chance to win a trip to the MTV EMAs 2011.
The first game is about a design contest based on Swatch MTV Playground will be held. Another winner will be selected on Swatch's international Facebook fan page. The two contests will run from September 1, and the winners will receive an invitation to the exclusive VIP show, which will feature some of the most respected music talent of the 21st century, according to the release.
The 2011 MTV EMAs will take place on November 6 in Belfast, Northern Ireland.