Meta Design: New brand identity for Intrax
Meta Design developed a new brand identity for the organization Intrax, which has been bringing together young people from different cultures through exchange programs for more than 30 years, and implemented it at various touch points.
After decades of expansion, the company recently devised a new strategy to create an umbrella brand that would unify the range of offerings for people in a variety of life stages, the agency wrote in a statement. Meta Design worked with management and marketing and sales executives to identify the essence of the Intrax brand, define the architecture of the new brand portfolio and design a new visual identity system.
The trademark has an "x" as a distinctive element, which functions as an arrow-shaped signpost. According to the press release, this is intended to symbolize the personal and professional perspective that participants in an Intrax program gain. A versatile design system was developed to match the logo.
