The new website focuses more on nutrition, family and engagement, writes Goldbach Interactive in a statement. The website structure has been revised and the navigation streamlined. Another new feature is the restaurant finder, which can be used to filter the more than 150 Swiss restaurants according to criteria such as "Mc Drive," "Mc Café" or "Junior Club.
Goldbach Interactive redesigned the website, adapted it to the current SEO requirements and added the content. The programming was based on the Drupal content management system. In addition to the website, the agency has already implemented other projects for McDonald's, including an online campaign for the CBO burger or MSN Messenger Ads for the McFlurry Magnum Festival.