Hesskisssulzersutter: Advertised for FCZ with half-naked women
Hesskisssulzersutter has realized new subjects for the FCZ: The team's new shirts are being advertised.
When the Swiss football championship kicks off again next Saturday, last season's runners-up FC Zurich will be wearing a new home jersey, the agency writes in a press release. In order to advertise this shirt, the agency relied on a bunch of half-naked FCZ fans who, shortly before the launch, would rather pull nothing over their heads than a jersey from previous seasons. All the fans had responded to an appeal and had no problem at all showing skin for their club. According to the press release, Nike's new FCZ jerseys meet "Considered Design" standards and are among the most environmentally friendly and sustainable outfits on the market.
Responsible at Hesskisssulzersutter: Oliver Schneider (CD), Dieter Boller and Michèle Bianchi (copywriter/concept designer), Manuel Bächler (AD), Marcel Huwyler (graphics) and Stephan Huber as well as Nathalie Zeller (consulting). Photos: Jonathan Heyer. Responsible at FCZ: Ancillo Canepa (President), Christian Müller (Head of Marketing).
