Valencia: Design for "Feldschlösschen Sélection" realized
Feldschlösschen created its own line for its traditional specialty beers. Valencia Kommunikation was entrusted with the design of the new bottle labels and outer packaging.
In order to emphasize more strongly the more than 135 years of brewing experience of the Rheinfeld-based beer manufacturer, the Feldschlösschen specialties "Hopfenperle," "Dunkle Perle" and the new "Amber" will become part of the new "Feldschlösschen Sélection" line, according to a statement. Valencia Kommunikation created a label design with a high proportion of images, which, with its traditional feel, is intended to convey the art of brewing in the best possible way.
The label was designed individually for each beer: In the background, the castle refers to the authentic origin; in the foreground, an element characteristic of the corresponding beer is depicted: Hop cones, barley ears and - in the case of the oak-aged "Amber" - an oak branch. Feldschlösschen Sélection is available in 33 and 50 cl bottles and 33 cl cans (only Hopfenperle) in retail stores and restaurants.
Responsible at Feldschlösschen: Massimo Di Dia (Head of Marketing), Sabine Strehle (Brand Portfolio Director Feldschlösschen), Simone Schmutz (Junior Brand Manager Feldschlösschen). Responsible at Valencia Communication: Séverine Küpfer, Melanie Nolte, Lukas Bertschmann (Consulting), Michael Gerber (CD), Simone Pérez-Fluri (Senior AD), Jan Kempen, Zoe Gunzenhauser (Graphics).
