Erdmannpeisker: Campaign for Bank Linth realized
The regional bank has been preparing the repositioning together with the Erdmannpeisker agency since the beginning of the year, and the new image campaign has now been launched to coincide with the opening of the branch in Erlenbach.
The agency writes in a press release that the new claim can be used to address three of the bank's core competencies: clarity, awareness and accessibility. Simplicity is at the heart of the bank's new positioning. Bank Linth stands for: Simpler banking at last. The positioning also pursues the goal of communicating the relevant customer benefits in a differentiating way. This message must be conveyed to Bank Linth customers in the claim, but also in every consultation and in all communication. After all, Bank Linth does everything it can to ensure that the customer can say after a consultation: "That was really easy."
The illustrations were created by the Dutch artist Tjin Snoodijk.
Responsible at Bank Linth: Thomas Eichler (CEO), Fredy Geisser (Head of Marketing and Communications), Armin Diethelm (Head of Corporate Communications). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Schmid (AD), Selina Helbling (consultant), Tijn Snoodijk (illustrator). Responsible at Mediaschneider: Claudia Mühlebach.
