Erdmannpeisker: Campaign realized for Bank Linth

Since the beginning of the year, the regional bank has been preparing the repositioning together with the agency Erdmannpeisker. Now, parallel to the opening of the branch in Erlenbach, the new image campaign has been launched.

With the new claim, three core competencies of the bank can be picked up, writes the agency in a statement: clarity, attention and accessibility. Simplicity is at the heart of the bank's new positioning. Bank Linth stands for: Finally, simpler banking. The positioning also pursues the goal of communicating the relevant customer benefits in a differentiating manner. This message must be conveyed to Bank Linth customers in the claim, but also in every consultation and in all communications. After all, Bank Linth does everything in its power to ensure that customers can say after a discussion: "That was really easy.

The illustrations are from the pen of the Dutchman Tjin Snoodijk.

Responsible at Bank Linth: Thomas Eichler (CEO), Fredy Geisser (Head of Marketing and Communications), Armin Diethelm (Head of Corporate Communications). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Schmid (AD), Selina Helbling (consulting), Tijn Snoodijk (illustrator). Responsible at Mediaschneider: Claudia Mühlebach.
 

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