Swiss media: "Media budget" study published

The media market grew in 2010: revenue from the user and advertising market amounted to CHF 13.3 billion, 2.1% more than in 2009. Private individuals invested CHF 10 billion. Income in the advertising market rose by 7.3% to CHF 3 billion.

The Swiss Media Association presented its Media Budget study for the seventh time. On the one hand, it surveys users' expenditure on content, access and hardware for media consumption and, on the other, adds up the results of the Swiss advertising statistics. The study thus presents the total income of the Swiss media industry in all its forms.

The results at a glance:

A private household spent an average of CHF 2,920 on media consumption in 2010. Compared to previous years, the level was maintained. The Swiss population spent practically the same amount on the printed press as last year: CHF 1.7 billion. Revenues from press subscriptions rose by 1.3% to CHF 1.2 billion, while individual sales fell by 3.8% to CHF 573 million.

Expenditure on media-related internet downloads rose by 2.7% to CHF 375 million. The Swiss spent a total of CHF 5.3 billion on editorial content in 2010. We can conclude from this: The Swiss remain loyal to their print brands, even in the digital media world. Newspapers reach 5.5 million people with one issue, magazines 5.4 million. This also applies to young people: Over three quarters of all 14 to 24-year-olds read the daily press.

The media managers who took part in a survey conducted by the Swiss Press Association on media trends are regaining their footing after two years of crisis. Cost pressure has accelerated reorganization and repositioning.

The new business areas in digital media are being developed in a targeted and prudent manner. At the same time, there is a great awareness that revenue from traditional media brands will continue to be important in the near future. Journalistic content should continue to cost something in the user market. Media managers are focusing on the development of new technologies. The competitive pressure in the digital media world is challenging traditional media companies: Investments are being made in journalistic expertise and quality.

> To the detailed results (PDF)


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