As part of the new umbrella brand, the sda companies news, sports information, information technology and distribution will in future appear under a uniform logo. The name SDA is underlaid in each case with a bar that has a different color depending on the company. This was announced by the national news agency on Wednesday.
To emphasize the Swissness of SDA as a national news agency, the same red is used for the bar in the logo as for the Swiss flag. Under the bar, the words "Die Nachrichtenquelle" ("The news source") are written in each of the three national languages. The old logo dates back to the 1970s. It would have looked dusty due to the retro look, the agency continued in the statement. The new brand identity is intended to strengthen SDA's identity and its positioning in the media market. The new appearance was developed by the Lumina agency.
Change in the Board of Directors
On Wednesday, theSDA General Meeting elected two new members to the Board of Directors: Valérie Boagno, General Manager of the daily newspaper Le Temps and President of Presse Suisse, the publishers' association for French-speaking Switzerland, and Walter Bachmann, Secretary General of SRG SSR. Boagno and Bachmann succeed Albert Noth (Saint-Paul printing house) and Gérard Tschopp (SRG SSR). Noth had served on the SDA Board of Directors for 17 years. Tschopp was a member of the national news agency's supervisory body for a total of 11 years.
The Board of Directors is chaired by Hans-Heinrich Coninx. Other members are Matthias Hagemann (Radio Basilisk), Eric Hoesli (Edipresse), Hanspeter Lebrument (Südostschweiz/President of the Swiss Press Association), Albert P. Stäheli (NZZ) and Pietro Supino (Tamedia).