New logos for Post Finance and Post Auto
Swiss Post has adapted the logos of Post Finance and Post Auto. This is intended to give the two units a more independent presence in their respective markets.
The umbrella brand "Swiss Post" will remain unchanged. The adjustments will be made in view of the upcoming conversions of Swiss Post and Post Finance into stock corporations. Swiss Post said this in a statement on Wednesday.
In the future, the two brand logos will dispense with the umbrella brand suffix "Swiss Post" and will thus become more independent and concise. The affiliation with the Swiss Post Group will be indicated by the Swiss cross and the same font and color selection.
The new appearance will be implemented gradually from summer 2011 to 2013.
