The Eyecatcher launches interactive online campaign for Microsoft
The Eyecatcher was commissioned by Microsoft to develop an online campaign based on the individual computer wishes of users.
The centerpiece of the campaign was a Microsite where consumers can use an interactive slider system to find out in just 30 seconds which PC selection suits their lifestyle. This is then automatically placed on an individual shopping list. And with a further click, interested parties can also find out at which retailer their computers are available for them. So they can print out their shopping list, show it to the relevant store and purchase their desired PC in no time at all.
The landing page is publicized through a wide range of online and offline measures. In addition to all the usual online advertising formats, these include attention-grabbing homepage takeovers for msn, Doodle and 20 Minuten, as well as streetcar advertising and advertisements, which were also created by the eyecatcher.
Responsible at Microsoft: Daniel Furger, Irène Dumas. Responsible at The Eyecatcher: Oliver Pel (project management), Claudia Näf and Giovanni Laportosa (creation), Janine Meyer and Jan Schwegler (programming).
