Jim & Jim: New agency specializes in youth and student marketing

The agency designs and implements interdisciplinary marketing campaigns and mobilizes teenagers and young adults throughout Switzerland, according to a statement on Wednesday. The respective campaigns are aimed specifically at the needs of young people and include print and online marketing as well as social media, guerrilla marketing and promotions. Within a short time, the agency has already built up a considerable customer base, it continues. Since its founding, brands such as Trojka Energy, Nokia, Tally Weijl, Data Quest and Burger King have relied on the agency's expertise in youth marketing. "Our specific know-how regarding the information and decision-making behavior of young people enables us to design our clients' actions and campaigns in such a way that they reach the target group directly without wastage and their success can also be precisely measured. This gives us a decisive competitive advantage over conventional marketing agencies," explains Fabio Emch (pictured), Managing Partner at Jim & Jim.

They have already proven their pioneering spirit with their young company Jaywalker, they write. Jaywalker has been managing the Stucard student Maestro card for all German-speaking cantonal banks in Switzerland for several years and supports and advises the banks in their youth and student marketing.