Publicis: 1001 baking ideas for Leisi
Leisi wants to be remembered by consumers as the pioneer of ready-made dough. After all, it was Mr. Leisi who invented ready-made dough more than 70 years ago. As the Publicis campaign also shows, Leisi also provides the inspiration for countless baking ideas along with the dough.
In cooperation with Leisi, the advertising agency Publicis has developed an ad concept that can be applied to the various Leisi products and shows their versatile possibilities based on baking results. The advertisements refer to Leisi.chwhere you can find many more baking ideas with recipes to follow. The subjects for puff pastry, the Dessert Surprise Chocolat cake dough and the tarte flambée dough can be seen in the Swiss press from now until the fall.
Responsible at Nestlé Switzerland, Leisi: Reto Lüchinger (Marketing Manager Chilled), Sven Hauser (Brand Manager Chilled), Rolf Matti (Brand Manager Leisi). Responsible at Publicis: Sacha Moser (CD), Peter Mauko Iten (AD), Melanie Gut (text), Vera Schmid and Rebekka Hofstetter (artbuying), Isabelle Hettel (strategy), Muriel Asté, Olivier Pasche and Christine Rainford (account direction). Photography: Clara Tuma (Representation: Marlies Lanker), Foodstyling: Margaretha Junker.
