Blofeld communicates anew for Carlsberg
As part of the global relaunch of the Carlsberg brand, Blofeld Communication is taking over all PR/communications tasks for the beer brand in Switzerland.
The aim of the collaboration is to make a decisive contribution to the success of the repositioning through equally targeted and innovative communication, writes the agency in a statement. The repositioning is to be activated through a whole range of below-the-line measures.
Carlsberg is repositioning its premium beer in 140 markets worldwide. In addition to the brand vision and slogan, the Carlsberg image is also being modernized.
