Walker wins observer budget
The popular magazine Beobachter, founded in 1926, will be managed with immediate effect by the Walker advertising agency.
The Swiss institution, which has an integrated advisory center for members as well as its own book publishing house, is unique worldwide, Walker said in a statement. Now the observer wants to go also in communication new ways. Axel Springer Schweiz is relying on the "smallest advertising agency in the world" for this. After an intensive strategy phase, the new campaign will be launched in the second half of the year.
Responsible at the observer: Roland Wahrenberger (Publishing Director Beobachter), Thomas Knell (Head of Reader Market Beobachter). Responsible at Walker: Cornelia Nünlist.
