Match Communications: Campaign for Tandem real estate project realized
Match Communications was commissioned to develop the communication measures for a tandem real estate project in Romanshorn: on the one hand, the family-oriented Sunnestrahl development with 74 rental apartments, and on the other, Silberholz with 42 apartments of an upscale standard.
The special challenge was to position two different buildings as independent rental properties on the same marketing platform for different target groups, writes the agency in a statement. It developed the umbrella brand "Natürlich Romanshorn", the eponymous Internet platformThe project included the visual identity for both properties, an on-site showroom, individual brochures, advertisements and social media activities. Match Communications was commissioned by the Credit Suisse Real Estate Fund Living Plus (Silberholz) and the Credit Suisse Investment Foundation (Sunnestrahl).
Responsible at Match Communications, Zurich: Roland Sennhauser, Christian Staub. Responsible at Real Estate Asset Management, Credit Suisse: Petra Knecht.
