From the top summit, Gian asks why one pursues an activity if one has no talent for it at all. Further, the bucks are concerned that the climbers are so incredibly slow despite professional equipment. After an exclusive preview for Graubünden fans on Facebook the spot is now running on TV throughout Switzerland.
Responsible at Graubünden Ferien: Gaudenz Thoma (CEO), Gieri Spescha (Head of Brand Management & PR), Mike Frei (Brand Management & PR). Responsible at Jung von Matt/Limmat: Livio Dainese, Fernando Perez (Creative Direction), Samuel Christ, Alain Eicher (Text), Daniel Serrano (Art Direction), Erasmo Palomba (Art Buying), Rolf Helfenstein, Nicolas Schoberth, Florence Studer, Roman Meister (Consulting), Cyrill Hauser (PR), Elefant Studios (Animation), Jingle Jungle (Sound Design).