Transform Award 2011 for Branders
Branders won gold in the "Luxury Goods" category at the Transform Awards 2011 with the new brand identity of the Titoni watch brand. The Transform Awards are presented on an international level in the areas of Re-Branding and Re-Positioning.
On April 7, 2011, Branders Creative Director Edwin Schmidheiny received a Transform Award in London for the re-branding of the Titoni brand. The Swiss watch brand, which is unknown in this country, is one of the best-known brands in China and is still run as a family business with headquarters in Grenchen, the agency writes in a media release. The new brand identity conveys the same brand experience at all points of contact; at the point-of-sale, online, on ads and posters, as well as with a new logo and an all-around new imagery with subtle, warm colors.
The Transform Awards jury is made up of international experts from the fields of
branding and communication together. Nomination was open to all re-branding projects launched between April 2009 and December 2010.
Branders is currently working on projects in Switzerland, the USA and China.
