Exxtra: Realized for Audi ad series in NZZ am Sonntag
For the launch of the new Audi A6 in aluminum hybrid design, Exxtra Kommunikation created a separate sujet for each Bund of the NZZ am Sonntag. In line with the different topics of the newspaper, a key feature of the new Audi A6 was highlighted in each case.
For example, the reader of the business section learns all about the efficiency aspects of the sedan, as the agency writes in a statement. If they turn to the sports section, the ad informs them about the sportiness of the Audi A6. The eight-part series of ads appears in the NZZ am Sonntag of April 10, 2011.
Responsible at Amag: Erich Hunold (Head of Marketing Audi), Barbara Wernli (Head of Advertising Audi). Responsible at Exxtra Kommunikation, Zurich: Markus Gut (CCO), Benny Goldstein (AD), Sarah Paul, Joelle Hauser (graphics), Marietta Mügge (text), Petra Gayko (consulting).
