Ogilvy & Mather: Fruits staged ready for Hollywood
Himbeeren hüpfen und rollen aus allen Richtungen herbei und bilden ein Herz. So wirbt Hirz in seinem neuen TV-Spot «Liebe heisst...» von Ogilvy & Mather Zürich. Der Spot kündigt eine Aktion mit Herz an, die am 11. April startet.
For the film, more than 300 raspberries were photorealistically modeled in 3D and animated via keyframe. The spot was produced by Boutiq Film Production in Zurich. It will run on high-reach stations in Switzerland from March 28, 2011. The resolution will follow in a follow-up spot, which will start in calendar week 15.
Responsible at Lactalis Nestlé Fresh Products Switzerland, Zug: Daniel Langenegger (Marketing Manager), Seraina Tschiemer, Etienne Schumpf (Brand Manager). Responsible at Ogilvy & Mather: Thomas Bolliger (Creative Direction), Tino Heuter (Art Direction), Marc Schwitter (Text), Theresa Wagner, Sabine Furrer (Consulting). Responsible at Boutiq AG Film Production: Mike Huber, Philipp Zünd (Director), Luana Derungs (Production), Semir Saleh, Margit Gassner, Bettina Gruenefeldt (3D Artists), Pascal Schelbli (Motion Design).
