Ruf Lanz turns even more carnivores into vegetarians

Since 1898, Zurich's Hiltl restaurant has been serving the finest vegetarian dishes that even convinced meat eaters won't miss. To dramatize this, the creatives at Ruf Lanz have already fitted various carnivores with hare's teeth.

Now the campaign is going into the next round with new subjects and can be seen immediately on posters, advertisements and cards-for-free. But the hare's teeth are also spreading on Facebook: With the "FotoForFree" app, you can add hare teeth to your own pictures and send them to someone for free as a real postcard.

Responsible at Hiltl: Rolf Hiltl (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Mario Moosbrugger, Marcel Schläfle (Art Direction), Florian Fleischmann (Graphic Design), Maren Beck (Text), Kristina Burch (Consulting). Image editing: Süsstrunk + Jericke.

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