Mediatonic new media agency for Pet-Recycling and Igora

The two independently operating organizations Pet-Recycling Schweiz and Igora-Genossenschaft für Aluminium-Recycling have jointly awarded a mandate to a media agency for the first time The aim is to exploit synergies and enable joint planning.

Andy Lehmann was brought in as an external consultant to accompany the evaluation process. With him, 6 network agencies and 10 independent Swiss agencies were analyzed in depth at the beginning of the process and a pre-selection was made with five candidates who were invited to an agency presentation. This writes the agency in a statement. In a final presentation, Mediatonic from Geneva then prevailed against one competitor.

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