Exxtra: Audi A1 Sport Rally launched
Exxtra developed a game for the new Audi A1 Sport that should be a lot of fun and show off the advantages of the agile powerhouse to its best advantage.
Aim of the Rally is to "drive" the 185-hp car as quickly as possible along the specified course - by rolling the dice with the new Audi A1 Sport gearshift. Correct answers to question fields earn extra points, and event fields make the whole thing an adventurous undertaking; sometimes they bring the driver all the way to the front thanks to lucky circumstances, sometimes they annoyingly throw him far back. 185 drivers have a place on the ranking list. Those who can stay on it for more than 3 laps will take part in the big draw. Switzerland in Audi A1 rally fever: The traffic lights are green!
Responsible at Amag: Erich Hunold (Head of Marketing Switzerland Audi), Barbara Wernli (Head of Advertising Audi), Stefanie Koch (Project Manager Advertising Audi). Responsible at Exxtra/Y&R Group: Markus Gut (COO), Daniel Bieri (ECD), Alan Ganguillet (AD), Patrick Bucher (Text/Concept), Isabelle Bischoff (Graphics), Lisa Indlekofer, Rafael Tucev (Flash and Multimedia Development), Thomas Charrière (Programming), Pascal Trütsch, Boris Manhart (Consulting).
