PPR Media Relations: Mandate for Lancia, Fiat, Alfa Romeo, Abarth and Jeep
Brand PR, a service division of PPR Media Relations, is now supporting the Lancia, Fiat, Alfa Romeo, Abarth and Jeep brands of Fiat Group Automobiles Switzerland. The Keystone subsidiary focuses on the lifestyle factor of the five brands.
The mandate includes a large part of the services offered by PPR Media Relations, from topic setting and the production of images and text to media relations management and brand control cockpit, as the PR agency announced on Tuesday. In addition, all five brands have their own image and text navigation on Photopress.ch, the multimedia database of PPR Media Relations.
