Jung von Matt/Limmat: The braking distance drastically reduced
In time for its 125th anniversary, Mercedes-Benz is promoting its innovative strength and technological leadership with a large-scale international campaign. So also in Switzerland, with Jung von Matt/Limmat.
With Adaptive Brake Assist, Mercedes-Benz has an assistant in its range that can do quite a lot: Sensors are used to take a close look at the current driving situation. Even before the driver can recognize a dangerous situation, the vehicle has already adjusted to it. The agency dramatizes the resulting, shortened reaction time with drivers consisting only of head and foot.
Responsible at Mercedes-Benz: Doris Lengwiler (Head of Marketing Communications PW). Responsible for Jung von Matt/Limmat: Alexander Jaggy (ECD), Livio Dainese, Fernando Perez (CD), Laura Grümann (graphics), Deborah Herzig, Ilonka Galliard (art buying) , Hannes Kutzler (photography/image editing), Thomas Hinderling, Urte Krause (consulting).
