Corporate films, like customer magazines and other forms of storytelling, are part of the core competence of corporate publishing specialists. The recently published "Jahrbuch der Unternehmenskommunikation" (Yearbook of Corporate Communications), published by Econ Verlag Berlin and Handelsblatt, contains a specialist article entitled: "Corporate Film & Corporate Trailer; journalistically and dramaturgically memorable - and correctly distributed". The author is Viviane Egli from Primafila AG. The article is based on the conviction and many years of experience that storytelling as a moving image in the authentic sense, i.e. the corporate film in its various forms, is particularly right and worthwhile in the specialist area of corporate publishing. The voluminous and colorfully illustrated Yearbook of Corporate Communication Volume 04 with all topics of corporate communication is available from www.econ-awards.de (CHF 216.-, ISBN: 978-3-430-20104-5).