SFLB for Goldbach Group: Creative Director for your pocket
On January 30, 2011, the ADC Festival will take place at the Schiffbau in Zurich, where the best advertising work of the past year will be awarded. To ensure that soon only gold ideas will be produced by the meter, Spillmann/Felser/Leo Burnett has developed the "Pocket CD" app for the Goldbach Group.
Because creatives always have the same problem: Is an idea really good, or does it end up in the bucket? No more whining. Now you can simply speak your idea into the iPhone and the "Pocket CD" will immediately spit out its precise idea evaluation. The "Pocket CD" app can be downloaded for free via iTunes or www.goldbachmobile.com/pocketcd. The app is promoted with an ad in the ADC magazine and an e-mailing to advertising professionals.
Responsible at Goldbach Group: Paul Riesen (COO), Andrea Staub (Project Manager Communication), Goldbach Mobile: Ramona Vincenti and Visar Hundozi (App Development), Federico Sutera (Microsite Development). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann (ECD), Dan Strasser, Patrick Suter (CD), Oli Kreienbühl (AD), Reto Vogler (text), Rebecca Krausse, Nora Urscheler (consulting); Oliver Nanzig (photography).
