Masani`s free postcards become interactive
Masani's Ambient Media's Cards For Free are interactive throughout as of January 2011. The company has entered into a collaboration with Kooaba.
Using the image recognition software Kooaba's Paperboy app, cards can be recommended or kept, and additional content can be discovered. A photo of the front of each card with the app is all it takes to post it on Facebook, for example, to spread it virally via Twitter, to collect it digitally in one's personal online library, to participate in contests, to watch video clips or to order products online. Starting in January 2011, Masani's Ambient Media will include Kooaba's basic services as a standard part of every Cards-For-Free campaign, the company announced Monday.
The mobile service developed by Kooaba (Paperboy App) can be installed on iPhone or Android smartphone. The use is free of charge for users.
Advertising Week Article to:
Masani's Ambient Media: Free art and culture
Kooaba: New wide world
